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Another Great money market Article
Marketing A Misunderstood or "


Debbie LaChusaWhat do you do if your business, product or service is something hardly anyone is aware of or understands? Or worse yet, if it is something they are afraid of or want to avoid?


My answer is three-fold.

First, focus on the SOLUTION you are providing

What is the primary problem your prospects have that you can solve? Do they have pain you can relieve? Do they have an ailment or affliction you can cure? In these cases, you are not selling your "scary" or "misunderstood" product or service, you are selling pain relief or healing.

It is imperative you look at what you are selling from your prospects' perspective and talk about it terms of a solution for them.

Second, understand your competitive advantage

You must understand how what you sell stacks up against the other options your prospects have. Is it superior? Do the effects last longer? Is it safer? Is it cheaper? The list of questions could go on forever.

In the end, you must be able to clearly communicate to your prospects how you can help them in a way no one or nothing else can. This makes your "scary" or "misunderstood" product or service the only logical alternative for them and will help to overcome any obstacles or fear they may have. It simply becomes THE best solution for the problem the have.

Third, undertake an educational marketing effort

Through your web site, a newsletter or ezine, special reports, tele-seminars and presentations, or other free information products and services, you have an excellent opportunity to educate your prospects about your product or service and to dispel any fears or misconceptions they may have.

You may even want to enlist testimonials from satisfied clients. People very often believe what others say about your business more than what you say. If you don't yet have clients to gather testimonials from, treat some friends or colleagues to your product or service and ask them to provide you with testimonials in exchange. It's a great way to get your business off to a great start!

(C) 2005 Debbie LaChusa




About the author:
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com






Thoughts about money market
Trundle Bed - Bonita Twin Size Trundle Bed in Copper Mist


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Headboard: 56"
Footboard: 28"


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Gameroom Furniture - Cherry Game Table and Chairs Set


Game Set and Bar feature the same finish.

This game set is the perfect fit into the bachelor or married man's home.

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Queen Size Bed - Danville Metal Bed - Powell Furniture


Danvq Features: Queen size Constructed of steel with decorative aluminum castings Includes a headboard, footboard, and a bed frame Fully assembled, simply attach frame to headboard and footboard Finish:
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High-Pressure 3/4" Top Adjustable Folding Table 24" x 60" - Correll Office Furniture - CFA2460PX


The most popular table for heavy duty home, office, school, church, food service and commercial use. CFA2460PX Features: Adjustable height, 22" to 32" in 1" increments High-pressure top on 3/4" high density particle board core, with backer sheet 1", 18ga. Steel pedestal legs 1 5/8", One-piece steel apron Mar-proof plastic foot caps and edge molding Automatic lock-open mechanism Finish:See options Dimensions:24" x 60"


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Attic Cherry Bed Steps - Powell Furniture - 961-535


This collection's graceful country style is reminiscent of our grandmother's attic heirlooms, down to its traditional turnings.

961-535 Features: Graceful country styling "Antique Cherry" finish with subtle distressed surfaces include fly spec, cow tail, and rasp surfaces There are two steps to the top Top step includes hidden drawer Solid wood Queen Anne legs with small bun foot Panels and skirts are MDF with select hardwood veneers Some assembly required Finish:
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Dimensions:
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Serve your space rangers their favorite drinks in these Buzz Lightyear cups. Package includes 8 ? 9 ounce cups.

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